I picked this book up at Oxfam. Ironically i started reading it in Starbucks, when i looked up i was staring right across at a Coffee Republic. Now, feeling slightly guilty about choosing the competitors coffee shop.
This is a great book. Unlike all the other books i have read so far, this one actually tells you about the exact steps the founders took to start up a successful chain, with links, references, and usable todo lists. Inside are copies of their original business plan, which make fascinating reading, and faxes sent between the founders, whilst doing there market research.
Sahar and Bobby real did start out knowing next to nothing about their chosen business, they had to learn everything they needed to know about coffee and the coffee business in the UK and the USA, which at the time were very different than today. The fact that they had very little experience is very encouraging, but as people they were both are obviously well educated, with experience in law and finance and therefor had a lot of the skills they needed for the research and planning stages of the business, which must have helped a lot.
This is definitely a book i will keep and refer to as i write my business plan and do my research (if i ever get its back, as i have already loaned it out).
This is definitely a book i will keep and refer to as i write my business plan and do my research (if i ever get its back, as i have already loaned it out).
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